Alessandro Zonin

Alessandro Zonin

Senior Marketing Leader | CMO & Cofounder | Adjunct Professor | TEDx speaker

Trained as a sociologist, I have a decade of experience in various roles in marketing and communications. University adjunct professor, speaker, and presenter at various events and courses in Italy and abroad, with several publications in manuals, volumes, and conference proceedings.

I actively collaborate with universities, associations, and research institutions on topics such as Social Network Analysis, content marketing, and digital journalism.

Alessandro Zonin Nodiux Threadminer Academy Publications Events

Selected Publications

Scientific software and research tools

Zonin, A. (2025). Nodiux: A web-based tool for network analysis and visualization of decentralized social media. Zenodo. DOI: 10.5281/zenodo.17913975.

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Zonin, A. (2025). Threadminer: A web-based tool for mixed-method analysis and AI-assisted qualitative coding of Reddit communities. Zenodo. DOI: 10.5281/zenodo.17913326.

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Zonin, A. (2025). Socioviz (2014–2024): A web-based Social Network Analysis tool for Twitter. Zenodo. DOI: 10.5281/zenodo.17913836. (176 citations on Google Scholar).

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Conference presentations & posters

Misinformation Finds Them: Perception and analysis through social media data collection. Jacob Groshek, Todd R. Vogts, Alessandro Zonin. Poster presented at PolNet-PaCSS Conference 2025, Harvard University, Cambridge MA; August 2025.

Conference proceedings

Social Intelligence based approach to detect opinion leaders from Collective Actions in Social Networks. A Case study of KissOfLove in Twitter. National Conference on Foresight and Technology Futures 2015 (NCFTF -2015), Department of Futures Studies, University of Kerala; 2015.

Social Network Visualization on How “Make In India” Made Vibes Among Various Sectors – A Topic Modeling Based Approach. National Conference on Foresight and Technology Futures 2015 (NCFTF -2015), Department of Futures Studies, University of Kerala; 2015.

Generating and Visualizing Topic Hierarchies from Microblogs: An Iterative Latent Dirichlet Allocation Approach. International Conference on Advances in Computing, Communications and Informatics, University of Kerala; 2015.

Implementazione di un sistema informativo; innovazione tra successo ed insuccesso: un caso empirico. Convegno annuale Associazione Italiana Calcolo Automatico, Congresso Nazionale AICA 2010 L’Aquila città storica città digitale città futura, Università degli Studi dell’Aquila, L’Aquila; 2010.

Book chapters

Like, share e commenti nella rete. Elementi di Social Network Analysis applicati a Facebook. In Cleto Corposanto, Alessio Valastro (a cura di), Blog, Web Survey, Facebook & Twitter. Fare ricerca sociale online, Giuffrè, Milano; 2014.

Dalla pratica alla grounded theory: ricerca qualitativa sull’implementazione di un sistema informativo. In Antonio De Lillo, Costantino Cipolla, Elisabetta Ruspini (a cura di), Il sociologo, le sirene e gli avatar, Franco Angeli, Milano; 2012.

Business Intelligence reporting with BIRT. In Tivoli Management Services Warehouse and reporting, IBM Redbooks, Austin TX; 2007.

Online articles

Harnessing web scraping with KNIME: A practical approach through APIs. Low Code for Data Science by KNIME. 2025.

Urban life and aging. This curious Life online magazine by NICA. 2023.

The Conversation Room: Music. This curious Life online magazine by NICA. 2023.

The Conversation Room: City living. This curious Life online magazine by NICA. 2023.

Viaggio dentro la social network analysis. Digital Combat Academy. 2022.

Interpretare il cambiamento grazie ai dati della rete: una strategia per ripartire. Vecomp Academy. 2020.

Big data, un tesoro di informazioni: ma da maneggiare con cautela. Vecomp Academy. 2019.

La mappa social dell’innovazione digitale. Informazione senza Filtro. 2014.