Alessandro Zonin

Alessandro Zonin

Senior Marketing Leader | CMO & Cofounder | Adjunct Professor | TEDx speaker

Trained as a sociologist, I have a decade of experience in various roles in marketing and communications. University adjunct professor, speaker, and presenter at various events and courses in Italy and abroad, with several publications in manuals, volumes, and conference proceedings.

I actively collaborate with universities, associations, and research institutions on topics such as Social Network Analysis, content marketing, and digital journalism.

Alessandro Zonin Nodiux Threadminer Academy Publications Events

Selected Events & Speaking

2026

Teaching — Università degli Studi di Verona

Adjunct Professor in “Data Analytics and Big Data”. 48 hours, 6 ECTS. Course held in presence from February to May 2026.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Corporate communications”. 12 hours, 2 ECTS. Course held in presence in April 2026.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Sociology of cultural and communicative processes”. 44 hours, 4 ECTS. Course held in presence from May to June 2025.

2025

Teaching — Università degli Studi di Verona

“Data Science laboratory with KNIME”. 16 hours. Online course held from October to November 2025. 384 attendees in total.

Teaching — Università degli Studi di Verona

“Social Network Analysis”. 6 hours. Online course held from October to November 2025. 128 attendees in total.

Lecture — Social Media Research Foundation

Social Media research and Social Network Analysis. The rise of Bluesky. A new source for social media network research. Online, July 2025.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Sociology of cultural and communicative processes”. 44 hours, 4 ECTS. Course held in presence from May to June 2025.

Lecture — Università Cattolica del Sacro Cuore

Dottorato di ricerca in Sociologia, organizzazione e culture. Introduzione alla Social Network Analysis. Milano, May 2025.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Corporate communications”. 12 hours, 2 ECTS. Course held in presence in April 2025.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Data Analytics and Big Data”. 48 hours, 6 ECTS. Course held in presence from February to May 2025.

Conference Poster — Harvard University

“Misinformation Finds Them: Perception and analysis through social media data collection.” Jacob Groshek, Todd R. Vogts, Alessandro Zonin. PolNet-PaCSS Conference 2025, Cambridge MA; August 2025.

2024

Teaching — Università degli Studi di Verona

“Data Science laboratory with KNIME”. 16 hours. Online course held from December to January 2025.

Lecture — Università Milano Bicocca

Master in Business Intelligence e Big Data Analytics. Introduzione alla Social Network Analysis. Milano, November 2024.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Sociology of cultural and communicative processes”. 40 hours, 4 ECTS. Course held in presence from September to November 2024.

Lecture — Social Media Research Foundation

Social Media research and Social Network Analysis. Online, July 2024.

Lecture — Università Cattolica del Sacro Cuore

Dottorato di ricerca in Sociologia, organizzazione e culture. Introduzione alla (online) Social Network Analysis. Milano, June and September 2024.

Teaching — Università degli Studi di Verona

Adjunct Professor in “Data Analytics and Big Data”. 48 hours, 6 ECTS. Course held in presence from February to May 2024.

Webinar Series & Workshops

• Social Network Analysis: merging tradition with modern tools and methods. (March 2024)
• Mastering Gephi for Network Analysis. (March 2024)
• Turning social media data into actionable insights with ChatGPT and other Generative AI tools. (February 2024)
• Mastering social media scraping with Phantombuster and Apify. (February 2024)

Lecture — Social Media Research Foundation

Social Media Research winter School. Online, January 2024.

2023

Speech & Guest Lectures

• Social Media Research Foundation: Network instructors symposium. (December 2023)
• Università IULM Milano: Executive Master in Social Media Marketing. Social web scraping. (December 2023)
• Università Milano Bicocca: Master BI & Big Data Analytics. Introduzione alla Social Network Analysis. (October 2023)

Professional Webinars

• Mastering Gephi for Network Analysis. (December 2023)
• Social Network Analysis: merging tradition with modern tools. (October 2023)
• Mastering social media scraping with Phantombuster and Apify. (September 2023)
• Turning social media data into actionable insights with ChatGPT. (September 2023)

Speech — Organic Trentino / Trentino Sviluppo

Monitorare le performance con il digitale: come si parla di biologico trentino sui canali social. Trento, June 2023.

Lecture — Università Cattolica del Sacro Cuore

Dottorato di ricerca in Sociologia, organizzazione e culture. Introduzione alla (online) Social Network Analysis. Milano, May 2023.

Product & Strategy Webinars

• Unlock the hidden values of your Twitter data with Socioviz. (January 2023)
• The Power of Social Media Employee Advocacy for Companies. (January 2023)

2022

Lectures — Università IULM Milano

• Executive Master DAFM: Social web scraping. (December 2022)
• Executive Master in Social Media Marketing: Social web scraping. (November 2022)
• Executive Master DAFM: Introduzione alla SNA & Analisi delle reti organizzative. (Oct/Nov 2022)

Lecture — Università Milano Bicocca

Master in Business Intelligence e Big Data Analytics. Introduzione alla Social Network Analysis. Milano, November 2022.

Lecture — Università Cattolica del Sacro Cuore

Dottorato di ricerca in Sociologia, organizzazione e culture. Introduzione alla (online) Social Network Analysis. Milano, October 2022.

International Workshop — Ryerson University (Toronto)

2022 International Conference on Social Media & Society, Social Media Lab. Introduction to Semantic Network Analysis. July 2022 (Online).

Webinar

Introduction to Social Network Analysis. June 2022.

2021

Academic & Executive Lectures

• Università IULM: Executive Master SMM: Introduzione al Growth Hacking. (December)
• Università Milano Bicocca: Master BI & Big Data Analytics: Introduzione alla SNA. (November)
• Università IULM: Executive Master DAFM: Introduzione alla SNA, Reti Organizzative e Social Scraping. (October)

International Speaking & Special Programs

• NICA National Innovation Centre for Ageing (UK): Social Network Analysis and mining. (April)
• CUOA Business School: SNA per l'analisi dei social media e lo studio dell'organizzazione informale. (March)
• Università Cattolica: Dottorato in Sociologia. Introduzione alla SNA. (February)

2020

Conferences & Meetups

• We Make Future 2020 (Rimini): Cos'è la SNA e perché è così importante. (November)
• GrapRM Meetup Aperitech: Social Network Analysis: che forma hanno le comunità online? (September)
• Milano Digital Week: Il ruolo dei chatbot per una customer experience intelligente. (May)

Executive Master Webinars

• Università Milano Bicocca: Master BI & Big Data. Introduzione alla SNA. (November)
• Università IULM (Executive Master DMBA): Introduzione alle Reti Organizzative e alla SNA. (June/May)

Academic Seminars

• Università Cattolica: Dottorato in Sociologia. Introduzione alla SNA. (May)
• MIP Politecnico di Milano (Master IM4): Social media engagement in the age of COVID-19. (April)

2019

Speeches & Keynotes

• VeComp Academy (Verona): Big Data – Cosa sono e perché stanno cambiando il modo di vendere e comprare. (November)
• PLAY Copy (Modena): Data Stories. (May)

Master & Doctorate Classes

• Università Milano Bicocca (September) & Università IULM (DMBA - June).
• Università Cattolica (Dottorato - May) & Bologna Business School (Master New Media - May).
• MIP Politecnico di Milano (Master IM4 - February) & Università IULM (DMBA - February).

2018

Speech — Genova Smart Week

Presentazione delle idee finaliste dell’hackathon PartyCloud Challenge per Genova. November 2018.

Lectures & Panels

• CUOA Business School: Executive Master Big Data e Social Analytics. (November / January)
• Università Milano Bicocca (October) & Università Cattolica (Dottorato - June).
• Pensiero Visibile (Verona): Incontri di Pensiero. Data Driven Storytelling. (February)

2017

Keynote — TEDx Verona

Social network analysis e data visualization. Verona, October 2017. (Seguito da partecipazione televisiva su TeleArena nella trasmissione Diretta Verona).

Academic Courses & Schools

• Università di Verona (Summer School): E-Methods e scienze sociali. Scavare nel web alla ricerca di senso. (September)
• Università Milano Bicocca (October) & Università IULM Milano (Executive Master SMM - May).
• MIP Politecnico Milano (Master Internazionale Big Data Analytics): Social Network Analysis in practice. (March)

2016

Workshops — Talent Garden (Milano)

Ciclo di workshop specialistici: Introduzione alla Social Network Analysis e Online SNA. (February / May / March).

Lectures & Professional Training

• Università Cattolica: Dottorato di ricerca in Sociologia. (November / May)
• Università Milano Bicocca: Master in BI e Big Data Analytics. (October)
• Ordine degli Ingegneri di Verona e Provincia: Workshop CFP Online Social Network Analysis. (September)

2015

Speech — Festival Glocal News (Varese)

Dall’hashtag alla notizia: introduzione alla social network analysis per data driven journalist. November 2015.

Workshops & Applied SNA

• Talent Garden Milano (November) & Coworking Login Milano (July): Online Social Network Analysis.
• Università Magna Graecia Catanzaro (Master DIM): Introduzione alla SNA. (March)
• Fondazione CUOA Vicenza: (Online) Social Network Analysis, Master Big Data. (March)
• MIP Politecnico Milano (Executive MBA): Data Driven Marketing. (February)

2014

Ted Talk — TEDx Verona

We are all nodes, living in the network. February 2014.

Speeches & University Lectures

• Circles of Collaborative Intelligence (Villa Amistà VR): Conversazioni Online, Innovation & Viability. (October)
• Università Milano Bicocca: Master BI & Decision Support Systems. (October)
• Università di Verona: Master in Editoria (June) & Corso di Giornalismo Multimediale (April).
• Politecnico di Milano: Guest lecture nel corso di Design degli eventi. (April)